Reputation Management: Communicating to the Media

Margaret Eaton on communicating better

The Local Government Channel went along to the LGA's monthly Strategy and Finance Policy Review Group, where the subject for debate was 'How the LGA's national press office for local government works for you'. We caught up with the Local Government Association Chairman, Cllr Margaret Eaton, afterwards to find out why she thought the audience was so interested and how she would like local authorities to make better use of the media and the resources available to them.